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Principles of Digital & Social Media Marketing
This new resource explores the history, concepts, platforms, and techniques used in digital and social media marketing. Entries discuss Branding, Customer Interests & Needs, Content Creation, Search Engine Optimization, Online Advertising, Email Marketing, Social Media Management, Analytics, Customer Relationship Management, Social Media Platforms, Marketing Strategy, Privacy & Ethics, and more.
Digital and social media marketing uses the internet, digital technologies, and social media platforms to promote products, services, organizations, or ideas, connect with customers, and achieve business goals. Unlike traditional marketing (like television, radio, newspapers, and billboards), digital marketing allows businesses to interact directly with customers, measure results in real time, and tailor messages to specific audiences. As new social media and video sharing platforms, digital technologies, and more AI tools come to market, having an understanding of this field will benefit those interested in a career in marketing, communications, or digital technology.
The entries provide a solid background in digital and social media marketing and help readers develop a deeper and more meaningful understanding of these rapidly evolving fields.
Featuring a glossary, bibliography, and index, Principles of Digital & Social Media Marketing will be an invaluable resource for students at the high school and undergraduate levels, particularly those considering further education or careers in marketing, communications, graphic design, and project management.
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